Most of us have heard about Search Engine Optimization, or SEO. It’s a critical factor in getting found on the web. However, if you are a small business providing a service or product in specific areas, local SEO is a critical and effective strategy to gain ground against your competition.
According to an article posted by Bright Local, here are some statistics on how local SEO impacts online searches and purchases:
So how does improving your local SEO help your business? Here are some ways, to name a few.
1. Target customers in your area.
Local SEO will focus on the demographics where you do business. This is a powerful tool for small business owners, especially those who have recently started their companies.
2. Link building.
Local SEO can build partnerships between your business and other companies that complement your goals and objectives. It can help you meet potential clients to help your business grow. Marketers can build and share their link with local search engines like Google Places, Bing Places, Yahoo Local, Yelp, Foursquare and YP.
3. Reach mobile users.
Mobile users are the largest category of people searching for goods and services. Local and proximity-based searches are becoming more common on smart phones, smart watches and tablets. Targeting these mobile users must be part of your local SEO marketing plan.
4. Business extension.
With a good local SEO plan, you are making it easier for local customers to find you. Even if you have a physical location for your business, your website is like a 2nd location where online searches find you first. It’s important to optimize it for local SEO and add fresh and interesting content often.
A Local SEO strategy and implementation takes time, but it’s definitely worth the effort! One of the best ways to get started is to get an audit and analysis on your current site. Philadelphia SEO for Growth offers a free audit of your w
ebsite. We will provide you with a report on how your business stands for local SEO. We can then help you develop a strategy to improve your local SEO to improve your local search rankings.
Some steps to take in improving your local SEO include:
Once you know what needs to be done to improve your local SEO, Philadelphia SEO for Growth can help you create and implement a strategy that will increase your local search rankings. Contact us today to find out how!