Inbound Marketing

An effective inbound marketing strategy is critical for most businesses. Having a website is great, but if you just slap it out on the web and never update or add to it, you won’t see much benefit.

Outbound marketing is where you find customers. In contrast, inbound marketing concentrates on making it easy for customers who want your product or service to find you.

The definition of inbound marketing, according to Wikipedia, is: the promotion of a company or other organization through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.

If you are a small business owner, you most likely don’t have the time, resources, or expertise to establish and sustain a successful and effective inbound marketing strategy. That’s where Philadelphia SEO for Growth comes in. We can create and enhance your inbound marketing strategy and make it work for you.

Why Your Business Needs Inbound Marketing

The digital revolution has spoiled us. Consumers don’t have patience any more. They don’t want to spend a lot of time trying to find a service or product they are looking for. If your company doesn’t stand out or rank at the top of search results, they will choose one that does.

To be successful at engaging current customers and attracting new ones, you will need an effective inbound marketing strategy that focuses on building awareness, developing relationships and building leads. It must give consumers answers to their questions in a timely manner.

A successful inbound marketing strategy will attract customers without you having to chase them down. Prospective customers will be able to find you more quickly, which increases the likelihood of them using your services or product. It builds trust in you and your company, improves your reputation and increases your authority. If they find you first and you can satisfy all their needs, they won’t look any further.

Our Inbound Marketing Methodology

Philadelphia SEO for Growth employs our unique Inbound Marketing Methodology:

• Get Found (create content, optimize and promote it). In this stage, we build brand awareness to reach target audiences. We focus on getting more traffic to your website so that potential customers can find you.
• Convert (visitors to lead and leads to customers). Once prospects find you, they need to convert to your customer. We solicit contact information from them so that you can maintain them for possible future business, even if they don’t buy on their first visit.
• Analyze (everything). Once they do become a customer, you need to make sure you keep them happy. Maintaining positive customer relationships does wonders in getting not only repeat business, but also referrals to other customers and positive reviews that enhance your reputation.

Philadelphia SEO for Growth can help you and your business develop an inbound marketing strategy that effectively achieves your goals. We will work with you to determine the tactics best suited to your target market. We will then monitor it for ROI and tweak as necessary.

We can customize any inbound marketing strategy plan to your own specifications. Whether you have one in place or need to create one from scratch, we can help you be successful!