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How Voice Search Is Changing Digital Marketing

How Voice Search Is Changing Digital Marketing

Siri, Alexa, Echo, Cortana, Google Home—just a few of the voice-activated tools being used for searching on the internet—are being used at an incr

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Content Marketing Tips

Content Marketing Tips

Content marketing, according to its Dictontionary.com definition, is “a type of marketing that involves the creation and sharing of online material

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White Hat vs. Black Hat SEO

White Hat vs. Black Hat SEO

If you’re interested in Search Engine Optimization (and if you’re trying to solicit business online, you should be) you need to know the differenc

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How the Micro Moments Evolution Impacts SEO

How the Micro Moments Evolution Impacts SEO

Did you know that mobile devices are being used for internet searches more than desktop computers? Over half of searches originate from a smart phone,

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Impact of Video on SEO

Impact of Video on SEO

We have stressed in previous blogs that web content is key to your SEO. Not only is it important to create fresh, new content, but creating interestin

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Google Posts Now Available on GMB

Google Posts Now Available on GMB

If you’ve been reading my posts at all, you know you need a Google My Busine

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Local Search Campaigns

Local Search Campaigns

Achieving Top Local Rankings is Getting More Difficult

It’s becoming more of a challenge to rank in the top local results. Search engine r

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Google Home Services Expands to Philly

Google Home Services Expands to Philly

Google Home Service Ads (also known as Google Home Services) is a relatively new service being offered by Google in certain markets. Using this progra

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5 Ways to Maximize Your Social Media Marketing Strategy

5 Ways to Maximize Your Social Media Marketing Strategy

If you’re a business that offers a product or service, you need a marketing strategy to maximize your online presence. A crucial part of that market

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5 Tips on How to Write a Great Headline

5 Tips on How to Write a Great Headline

Why do you write a blog or article or post information and links on social media? Presumably, one reason is to provide relevant and interesting inform

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Content Marketing Strategy – 10 Questions It Should Answer

Content Marketing Strategy – 10 Questions It Should Answer

Defining an effective content marketing strategy involves more than just creating and sharing content. It needs to be integrated into your overall mar

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3 Ways to Measure SEO Success

3 Ways to Measure SEO Success

If you’re a business owner looking to maximize your online presence, you probably know the importance of Search Engine Optimization (SEO). Using the

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4 Essential Pages for Your Website

4 Essential Pages for Your Website

A website is the online impression for any business. It should contain enough information to inform the customer, but first and foremost, it must grab

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Inbound Marketing – Essential for Your Business

Inbound Marketing – Essential for Your Business

Until the past year or so, an inbound marketing strategy was an optional, nice-to-have feature for most businesses. That is no longer the case; inboun

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Why Google My Business?

Why Google My Business?

It’s sometimes challenging for small businesses to figure out the best ways to improve their search rankings. What with all the directories and soci

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The Importance of Directories and Citations

The Importance of Directories and Citations

Getting your business found on the internet is, of course, crucial to success. Showing up in local directories that are relevant to your product or se

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Creating Optimized Facebook Ads

Creating Optimized Facebook Ads

Facebook advertising can offer big advantages, if used and set up properly. It allows businesses to promote custom ads or content targeting a specific

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Why Local SEO Is So Important to Your Small Business

Why Local SEO Is So Important to Your Small Business

Most of us have heard about Search Engine Optimization, or SEO. It’s a critical factor in getting found on the web. However, if you are a small busi

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3 Reasons Why Managing Your Online Reputation Is Critical

3 Reasons Why Managing Your Online Reputation Is Critical

Your business’ online reputation can truly make the difference between success and failure. Review sites and other sellers are soliciting customer f

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Why Use PPC Advertising?

Why Use PPC Advertising?

Pay-per-click or PPC Advertising, is a digital marketing method where businesses pay search engines to get in the top search results. It can be a grea

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5 Areas to Cover in Your Content Marketing Strategy

5 Areas to Cover in Your Content Marketing Strategy

Content marketing is one of the most important factors in a business’ overall marketing plan. It is the link between brand awareness and lead genera

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