At last count, Google’s ranking algorithm has over 200 factors, making it tough to get to or remain in the top search results. And to add fuel to th
read moreSocial media has been used for years by businesses to reach target audiences. Facebook, Twitter and LinkedIn are platforms that have proven to be very
read moreWeb design is driven by numerous factors. There's the need to innovate, to stay ahead and to create responsive web pages while ensuring users enjoy br
read moreSiri, Alexa, Echo, Cortana, Google Home—just a few of the voice-activated tools being used for searching on the internet—are being used at an incr
read moreContent marketing, according to its Dictontionary.com definition, is “a type of marketing that involves the creation and sharing of online material
read moreIf you’re interested in Search Engine Optimization (and if you’re trying to solicit business online, you should be) you need to know the differenc
read moreDid you know that mobile devices are being used for internet searches more than desktop computers? Over half of searches originate from a smart phone,
read moreWe have stressed in previous blogs that web content is key to your SEO. Not only is it important to create fresh, new content, but creating interestin
read moreIf you’ve been reading my posts at all, you know you need a Google My Busine
read moreGoogle Home Service Ads (also known as Google Home Services) is a relatively new service being offered by Google in certain markets. Using this progra
read moreIf you’re a business that offers a product or service, you need a marketing strategy to maximize your online presence. A crucial part of that market
read moreWhy do you write a blog or article or post information and links on social media? Presumably, one reason is to provide relevant and interesting inform
read moreDefining an effective content marketing strategy involves more than just creating and sharing content. It needs to be integrated into your overall mar
read moreIf you’re a business owner looking to maximize your online presence, you probably know the importance of Search Engine Optimization (SEO). Using the
read moreA website is the online impression for any business. It should contain enough information to inform the customer, but first and foremost, it must grab
read moreUntil the past year or so, an inbound marketing strategy was an optional, nice-to-have feature for most businesses. That is no longer the case; inboun
read moreIt’s sometimes challenging for small businesses to figure out the best ways to improve their search rankings. What with all the directories and soci
read moreGetting your business found on the internet is, of course, crucial to success. Showing up in local directories that are relevant to your product or se
read moreFacebook advertising can offer big advantages, if used and set up properly. It allows businesses to promote custom ads or content targeting a specific
read moreMost of us have heard about Search Engine Optimization, or SEO. It’s a critical factor in getting found on the web. However, if you are a small busi
read moreYour business’ online reputation can truly make the difference between success and failure. Review sites and other sellers are soliciting customer f
read morePay-per-click or PPC Advertising, is a digital marketing method where businesses pay search engines to get in the top search results. It can be a grea
read moreContent marketing is one of the most important factors in a business’ overall marketing plan. It is the link between brand awareness and lead genera
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