5 Important SEO Trends in 2018

At last count, Google’s ranking algorithm has over 200 factors, making it tough to get to or remain in the top search results. And to add fuel to th

5 Tips to Improve Your Social Media Content Strategy in 2018

Social media has been used for years by businesses to reach target audiences. Facebook, Twitter and LinkedIn are platforms that have proven to be very

10 Web Design Trends to Consider in 2018

Web design is driven by numerous factors. There's the need to innovate, to stay ahead and to create responsive web pages while ensuring users enjoy br

Retargeting Ads Campaigns

What Is Retargeting?

How Voice Search Is Changing Digital Marketing

Siri, Alexa, Echo, Cortana, Google Home—just a few of the voice-activated tools being used for searching on the internet—are being used at an incr

Content Marketing Tips

Content marketing, according to its Dictontionary.com definition, is “a type of marketing that involves the creation and sharing of online material

White Hat vs. Black Hat SEO

If you’re interested in Search Engine Optimization (and if you’re trying to solicit business online, you should be) you need to know the differenc

How the Micro Moments Evolution Impacts SEO

Did you know that mobile devices are being used for internet searches more than desktop computers? Over half of searches originate from a smart phone,

Impact of Video on SEO

We have stressed in previous blogs that web content is key to your SEO. Not only is it important to create fresh, new content, but creating interestin

Google Posts Now Available on GMB

If you’ve been reading my posts at all, you know you need a Google My Busine

Local Search Campaigns

Achieving Top Local Rankings is Getting More Difficult

Google Home Services Expands to Philly

Google Home Service Ads (also known as Google Home Services) is a relatively new service being offered by Google in certain markets. Using this progra

5 Ways to Maximize Your Social Media Marketing Strategy

If you’re a business that offers a product or service, you need a marketing strategy to maximize your online presence. A crucial part of that market

5 Tips on How to Write a Great Headline

Why do you write a blog or article or post information and links on social media? Presumably, one reason is to provide relevant and interesting inform

Content Marketing Strategy – 10 Questions It Should Answer

Defining an effective content marketing strategy involves more than just creating and sharing content. It needs to be integrated into your overall mar

3 Ways to Measure SEO Success

If you’re a business owner looking to maximize your online presence, you probably know the importance of Search Engine Optimization (SEO). Using the

4 Essential Pages for Your Website

A website is the online impression for any business. It should contain enough information to inform the customer, but first and foremost, it must grab

Inbound Marketing – Essential for Your Business

Until the past year or so, an inbound marketing strategy was an optional, nice-to-have feature for most businesses. That is no longer the case; inboun

Why Google My Business?

It’s sometimes challenging for small businesses to figure out the best ways to improve their search rankings. What with all the directories and soci

The Importance of Directories and Citations

Getting your business found on the internet is, of course, crucial to success. Showing up in local directories that are relevant to your product or se

Creating Optimized Facebook Ads

Facebook advertising can offer big advantages, if used and set up properly. It allows businesses to promote custom ads or content targeting a specific

Why Local SEO Is So Important to Your Small Business

Most of us have heard about Search Engine Optimization, or SEO. It’s a critical factor in getting found on the web. However, if you are a small busi

3 Reasons Why Managing Your Online Reputation Is Critical

Your business’ online reputation can truly make the difference between success and failure. Review sites and other sellers are soliciting customer f

Why Use PPC Advertising?

Pay-per-click or PPC Advertising, is a digital marketing method where businesses pay search engines to get in the top search results. It can be a grea

5 Areas to Cover in Your Content Marketing Strategy

Content marketing is one of the most important factors in a business’ overall marketing plan. It is the link between brand awareness and lead genera