If you’re interested in Search Engine Optimization (and if you’re trying to solicit business online, you should be) you need to know the difference between White Hat and Black Hat SEO techniques.
You’ve seen the old Westerns; the villain always wears the black hat and the hero wears white. Just like in the movies, black hat is bad; white hat is good when it comes to SEO strategies. Let’s look at both strategies, starting with the BAD one first.
Black Hat SEO focuses on what (it assumes) search engines want in terms of ranking sites higher in results. This technique often breaks the search engine rules in the process. Tactics used in Black Hat SEO include:
Those who use Black Hat SEO are looking for a quick fix in rising to the top of Search Engine Results Pages (SERPs).
White Hat SEO targets human customers. It uses the following tactics to increase traffic to your website:
Using the White SEO strategy can provide proven, long-term results. It takes longer to accomplish, but the end results are worth it.
Both Black Hat and White Hat SEO have the same ultimate goals: to improve your search ranking, increase traffic to your site, and generate leads. However, their methods of achieving those goals are very different.
It can be tempting to take the risk of using Black Hat SEO to see quick results, but you’re taking the risk of losing Google as an ally. Search engines may catch you and penalize you for it because they consider this method unethical. You may even get banned from the search engine and de-indexed as a consequence.
Achieving online marketing success entails having a comprehensive marketing strategy that works for you.
Philadelphia SEO for Growth can help you build that strategy. We can assist you in establishing an online presence that captures customers’ interest, is ranked highly by search engines, generates leads and gets you found online, even in the micro moments. Philadelphia SEO for Growth can help you improve your SEO with a plan that works for your business. Contact us today to learn more!