What is your business’ Online Reputation Management? It is basically about improving or restoring your name or your brand’s good standing. This is by countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improving your credibility and customers’ trust in you.
Online Reputation Management is critical in the age of digital marketing. Small businesses used to thrive on verbal referrals from satisfied customers. Recommendations from friends, family, and colleagues also influenced your reputation and built trust. That’s still important today, but even more critical to building trust is online referrals and reviews.
In order to retain current customers and attract new ones, your company must be seen as a trusted source for the service or product you offer. Online reviews are a critical component for building your solid reputation. Reviews count in local organic search rankings and they are becoming increasingly relevant to potential customers. More than 88% of online shoppers incorporate reviews into their purchase decision.
If a customer expresses a positive experience, the review can be amplified on the web and social media to encourage others to post reviews or engage potential customers. Conversely, there can be not-so-great reviews. These need to be quickly. Your response to the customer who left the review is important, not only to him, but for everyone else reading the reviews after. It is always a great feeling to read and hear positive reviews of your company, but negative reviews should be considered an opportunity for the business to do better.
Online reviews impact a business’ SEO, especially for local searches. In fact, Google and Facebook use reviews to increase your ranking in search results. Actively soliciting reviews can definitely improve your chance of getting found and in the top results. It’s a balancing act, however, and your reviews must be monitored closely.
But do you have the time and manpower necessary to build and manage your online reputation effectively? Why not let Philadelphia SEO for Growth help? We have the knowledge, expertise and resources to set up a plan to establish and monitor your online reputation.
When we create your online reputation management strategy, we begin by researching which review sites are the most beneficial for your business. We facilitate the process for posting positive reviews so that your satisfied customers are more likely to do so. We will also catch the negative reviews before they are posted online so they can be addressed immediately.
Testimonials and reviews on your business’ website look good to customers who actually get to your site. But they won’t see them if they can’t find you online. To improve your search results, high quality reviews need to be on multiple high-ranking review sites. The reviews must be valid and from actual people. Review sites have a way of weeding the fake ones out.
Why not let the professionals at Philadelphia SEO for Growth help you manage your online reputation? Our reputation management program includes:
Contact us today to learn how we can get your online reputation growing and glowing!