How the Micro Moments Evolution Impacts SEO

Did you know that mobile devices are being used for internet searches more than desktop computers? Over half of searches originate from a smart phone, and the numbers are rising. Whether shopping online, watching videos, looking for restaurants and other locations—these are all done more often from smartphones or tablets on the go, and the trend increases daily. You can’t ignore this fact in your local SEO strategy.

What Are Micro Moments?

Google coined the micro moment as that instant when a consumer turns to their mobile device to find information, a place to go, a thing to do or something to buy. These moments can be critical to businesses in capturing the searcher’s attention and influencing their decisions. It’s an opportunity to create leads and sales.

Let’s face it; if a consumer intends to conduct thorough research about something, they’re more likely to do that at home with a desktop. But when they do the search on their smart phones, they’re more ready to buy or convert. It’s critical that brands adjust to these changing expectations, so let’s delve deeper into how to use micro moments to your best advantage.

Google has published an online tutorial, “Micro-Moments: Your Guide to Winning the Shift to Mobile”. In this guide are the results of some studies of people and their cell phone usage. Most say they are lost without their cell phones, checking it up to 150 times a day! Whether at work, home or on the go, many will check their cell phones for information and ideas. There are more search sessions occurring, but overall less time is spent per session. That means you need to engage them quickly or they’ll click on the next listing.

We live in a time when everyone multi-tasks. We can even go further and say that they are now “micro” tasking. Standing in line, out shopping, sitting in a bar or restaurant, even on waking or retiring to bed—most people grab their cell phones if there’s a lull in activity. They expect instant results and gratification. They don’t like wasting time and they will buy from a brand that best addresses their immediate need. Even customers who’ve bought from you in the past will go elsewhere if they can’t quickly get the information they need in order to make a decision.

How to Succeed in the Micro Moments World

The micro moment philosophy isn’t going away any time soon, so you need to get on the bandwagon if you want to stay on top of the game. Here are 5 steps to start with:

  1. Understand. The first step is understanding the concept completely and what consumers want in their micro moments. Checking out Google’s site on the basics of micro moments is a start.
  2. Get Found. Anticipate consumer needs and wants, and then make sure you appear in their search results when they search for your product or service.
  3. Offer Value. Again, content is king. If they reach your site and it doesn’t answer their questions or provide useful information, they’ll click out.
  4. Be Speedy. In this age of instant gratification, time is of the essence. If your load time is more than three seconds, it’s too long! Consumers want it and they want it fast!
  5. Integrate Your Strategy. Your online marketing strategy should encompass several things to be successful. That includes accommodating consumers using multiple devices to find your product or service. With mobile devices continuing to rise as the source of online searches, you definitely want to include micro moments marketing in your strategy.

Contact Philadelphia SEO for Growth

Achieving online marketing success entails having a marketing strategy that works for you.

Philadelphia SEO for Growth can help you build that strategy. We can assist you in establishing an online presence that captures customers’ interest, is ranked highly by search engines, generates leads and gets you found online, even in the micro moments. Philadelphia SEO for Growth can help you improve your SEO with a plan that works for your business. Contact us today to learn more!

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