Google Home Service Ads (also known as Google Home Services) is a relatively new service being offered by Google in certain markets. Using this program will completely change the way the Search Results appear for certain types of industries. The program was originally exclusive to plumbers and locksmiths, but it has further expanded to include HVAC, electricians, garage door services, roadside assistance, auto glass installation, painting, handyman, home cleaning and even appliance repair categories.
Google Home Service was launched as a pilot program in the San Francisco Bay area, back in 2015. It has since expanded to Stockton, San Diego and Los Angeles, and finally to the east coast in Philadelphia.
GHS works similarly to HomeAdvisor and Angie’s List do. When searching for some of the services covered by Google Home Services, if the business is a subscriber, they will appear at the top of the Google search results. If someone clicks on an ad, the business will receive a notification and proceed from there. But be aware that if you fail to respond, Google will penalize you by either removing the option to click or removing you from the top results.
Don’t confuse Google Home Services Ads with Google AdWords, or pay-per-click advertising. They are two separate ways to market your business and need separate budgets if you choose to enroll in both. Unlike with AdWords, you have no control over bidding for keywords with Google Home Services. Your search ranking is determined by local proximity to the searcher and reviews.
If you’re a service provider in one of the categories included in the program, you may want to consider enrolling. Some benefits you will experience are:
If you’re considering enrolling in this program, know that there may be a waiting list, so it’s important to jump on the bandwagon quickly. Additional suggestions for maximizing your ROI for the program:
Want to know more? You can check out Google’s Home Services Ads page for more information or to enroll in the program.
Philadelphia SEO for Growth can help you set up your Google Home Services Ads program. We can also assist in all of the steps mentioned above to maximize your account.
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