Content Marketing

What is content marketing and why is it so important? According to the Content Marketing Institute, content marketing is “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

Consider the fact that in today’s digital age, the buyer is the expert and the one proactively reaching out to brands and businesses for help. For example:

• The average buyer guides themselves through 60% to 90% of the traditional sales funnel before ever contacting a brand or salesperson.
• 81% of shoppers research online before setting foot in a store.
• Consumers spend an average of 79 days conducting online research before buying.

Businesses cannot ignore these facts and need to make sure that valuable content is presented to the consumers. This information can be in the forms of social media, blogs, video and other vehicles. Your business has to provide content that is more attractive and persuasive than those of your competitors.

Another key thing to remember: Writing for you consumer should be your number one priority, but search engines are often what’s going to drive that consumer to the page in the first place. Keywords and header tags will play a huge role in achieving the attention of Google. So your content needs to be search engine friendly too.

How to Implement an Effective Content Marketing Strategy

Content marketing is an integral part of a business’ overall marketing strategy. It allows businesses to get found online. It does this by building communities and relationships (know, like, and trust), and directly impacts your website’s search engine rankings and traffic.

At its core, your content marketing strategy answers the “who”, “how” and “why” of your business: who you are helping, how you will help them in a way no one else can, and why you are creating content. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers.

Content marketing does more than just offering your product or service. It also educates consumers and demonstrates why your business is different or better than your competitors’. Make your content your own; let your personality come through. You want to make sure your website represents the quality of your business and work. Every aspect of the design will affect the way you are perceived, just as every interaction on a personal level does.

Your content must not only meet a need on the part of your target audience, it should be presented in a way that is unique from your competitors. The content should be fresh and something that piques their interest.

The methods and forums you use to share valuable content are important too. Some examples are:

• Blogs – Including interesting information or tips about your business product or service is great for engaging viewers.
• Videos – People enjoy watching videos, which can also be embedded in your website, blogs or social media posts.
• Infographics – These are graphic representations of statistics that depict information and are great in attracting the eyes of consumers.
• Offers for free e-books, newsletters, white papers, etc. – This is a way to offer interesting information that people want to know. As an added benefit to you, it’s a way to collect contact information for future marketing efforts.

Contact us for Content Marketing Services!

At Philly SEO for Growth, we build content-driven websites that get you leads and will help you get found in search engines.

Content marketing takes work—upfront and on a continuous basis. We will assist you in creating a robust content marketing strategy that is unique to your business and will increase your customer base. We will also monitor and measure results, and update regularly to provide fresh content that is valuable to the consumer and gets attention from search engines.

Contact us today to learn more!