Content Marketing Tips

Content marketing, according to its Dictontionary.com definition, is “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

Building an online marketing strategy must include delivering interesting, relevant and frequent content; otherwise, the rest of your strategies designed to drive visitors to your website and generate leads will fail. To help you in your quest for an effective content marketing strategy, we’ve done some research on the topic and would like to share some tips from some experts in the field.

1.    Constant Content: The Silver Bullet for Failing Content Marketing Strategy

This article stresses the importance of constant content to make your content marketing strategy successful. The author suggests designing campaigns around “peak content moments rather than the only content moment.” Your content should ebb and flow, with a major piece of content complemented by smaller ones to keep the interest level up.

The article provides several references to specific campaigns and brands who are using this type of constant content strategy, along with examples for each.

https://moz.com/blog/constant-content

2.    Everything You Need To Know About Content Marketing and How It Works

The five components of an effective content marketing strategy, as depicted in the image below, are discussed here. It expands further to recommending a long-term content plan that defines your company’s mission and goals and mapping them to Key Performance Indicators (KPIs). Building brand-specific content is compared to writing and building upon a story focused on providing value to customers with the goal of building and maintaining long-term relationships with them.

https://www.pyritetechnologies.com/introduction-to-content-marketing/

3.    Your Editorial Calendar is Not Your Content Marketing Strategy

Directed toward B2B businesses and marketers this piece warns against just having a calendar for publishing content and thinking you actually have a content marketing strategy. You must have a strategy in place BEFORE you plan the content publication calendar. This strategy should not change during the execution of the content development. Simply put, the strategy should answer three questions related to your business:

• Who is the target audience that you will be helping? Creating buyer personas help define this audience.
• How can you help them more than your competitors can?
• What are the factors to measure your success?

Once you have the strategy in place, you can then develop a content plan that supports the answers to all three questions.

http://contentmarketinginstitute.com/2017/05/editorial-content-marketing-strategy/

4.    The Definitive Guide to Content Curation: Strategies, Tips, and Tools

Content marketing is a method of providing information to the online world in several formats: blogs, web copy, videos, etc. Content curation is a component of content marketing. It is researching the internet for great material that can be shared with your followers on social media. It’s a way of sharing expert advice and guidance that’s not your own.

When deciding on what content to share, there are some points you’ll need to consider:

• Make the content useful to your target audience.
• Ensure the content is from a trusted source.
• The content should offer unique or fresh information.
• Include your own personalized content to add guidance or value.
• Make sure to give credit.

The article also provides recommendations on some tools available to use in content curation, such as BuzzSumo, Hootsuite, Reddit, etc.

https://blog.hootsuite.com/social-media-content-curation/

5.    Why Your Startup Content-Marketing Strategy Isn’t Working

You can get some insight here on why your content marketing strategy may be ineffective. Recommendations for improving it for better success include:

• Know your goals and set up a system to measure performance. Modify and enhance your plan based on results.
• Promote your content. Just writing and posting a blog isn’t enough. You need to use other methods to get it out there, like email blasts, newsletters, social media and the like.
• Make sure your content is interesting, useful and relevant to your target audience. Just stuffing a blog with keywords won’t get it read or shared.
• Be patient and realistic. It may take time to build a loyal reader fan base that will increase your ROI.

https://www.entrepreneur.com/article/293503#

Content Marketing Is a Key Factor for an Effective Online Presence

In summary, you need a content marketing strategy that works for you and your business. Philadelphia SEO for Growth can help you create and implement a strategy designed for your brand. Contact us today to lear