4 Essential Pages for Your Website

A website is the online impression for any business. It should contain enough information to inform the customer, but first and foremost, it must grab their attention within seconds or they will likely click to a competitor’s site. It should also be structured so that it’s easy to find what users are looking for and generate leads.

4 Essential Pages

The four pages that are absolutely necessary, especially for a new website are described below.

1. Home Page.

This page is your landing page, the first thing visitors see. It should make a great first impression and should reflect who you are and what you do. According to the Neilsen Norman Group, “Users often leave Web pages in 10–20 seconds, but pages with a clear value proposition can hold people’s attention for much longer. To gain several minutes of user attention, you must clearly communicate your value proposition within 10 seconds.”

To keep the visitor’s attention, your Home page should be brief and to the point. Of course, you need to tell them enough about you to inform, but don’t be too wordy or they’ll get bored. Visuals are a great way to draw people in; they are more attractive and appealing ways of to relay information.

Your Home page should also contain a very clear Call to Action link that compels the visitor to Sign Up, Learn More, Subscribe, Download, etc. Collecting customer data is key to generating leads.

2. About Page.

This page will go into more detail about who you are and what you offer. You can include things like how long you’ve been in business, testimonials from satisfied customers, and bios on you and your team. It’s also a good place to explain how you started and why. Customers like a good story that draws them in and makes them feel more bonded to you.

Your About page should reflect your unique personality. This is often what seals the deal, because visitors want to see a personal side to businesses. If you stuff it with “buzz words”, it will just turn people off.

3. Products/Services Page.

This page is where you tell visitors about what you offer in the way of a product or service. It should contain enough details to encourage people to buy or at least want to learn more. If you offer multiple products or services that are different, you may want to create a separate page for each one of them.

4. Contact Page.

Have you ever visited a website, wanting to ask questions or learn more about the company and/or what it does, and could not easily find a way to contact them? That’s so frustrating that it will turn people off quickly.

If you have a brick and mortar business, your Contact page should include your physical address. In addition a phone number and email address gives the visitor options to contact you. Some sites have a contact form to complete to get more information.

Including social media links on this page gives visitors additional options to learn more about you and connect to your business. The more connections you acquire, the more opportunities for lead generation.

Other Optional Pages

These four pages are essential for a website, but of course, you can add more. You may want to have a Blogs page to post blogs on a regular business. An FAQ page may be helpful if you have a service or product that is more complex. You may want to have a separate Testimonials page that contains comments from satisfied customers and allows visitors to submit their own feedback.

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