Pay per click services, or PPC, is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It basically gives you the opportunity to buy visits to your site, rather than going through a more complex and gradual process to organically “earn” those visits. Search engine advertising is one of the most popular forms of PPC.
PPC can be risky if you don’t understand how it works and what you are paying for. With poor setup or poor ongoing management, you can spend a fortune, generate many visits, and end up with nothing to show for it.
If your PPC is set up and managed correctly, however, it can be a quick way to get traffic to your website. If you spend enough, you get top placement, and potential customers will see your business first over your competitors. The key is to pay for the right key words, phrases and demographics. Combined with a well-written ad you will see quick results. In fact, with some systems, such as Google AdWords, you can generate targeted traffic within a few minutes of opening an account.
PPC can be very important to your SEO strategy. The immediate and positive results may offset the cost. It may prove very valuable to quickly get visitors to your site while you are working on your organic SEO strategy.
PPC is a great way to test how a page will rank and you can use it to determine additional keyword phrases that you may want to consider for your organic SEO program.
Google is pretty much the ruler when it comes to search engines. It is the most preferred tool used to find results. Because of the traffic volume going through Google, a Google AdWords campaign can be very successful if set up correctly and monitored regularly.
With a PPC campaign with Google AdWords, your business can post ads that will appear on Google’s search results and other Google site. Again, the effectiveness is based upon the keywords you bid on. If your bid is high enough, and the quality and relevance matches, your ad will appear on the results page.
Some factors Google uses to determine whether your ad will appear in results:
PPC campaigns can be profitable for many businesses, but there is also risk involved if they are not set up correctly. Also, the time required to do so and to measure and monitor the campaign is considerable. Appropriate research is required up front to make sure the relevant keywords are bid on at the campaign’s initiation and for the duration of it. Just because the campaign is working great at first, doesn’t mean you don’t have to tweak it as it progresses.
Let Philadelphia SEO for Growth help you with your PPC campaign. We have the expertise and resources to set up and monitor a profitable PPC campaign that is designed specifically for your business. The unique campaign will cover the factors Google is looking for: